September 2008

Al Aan TV viewers are now benefiting from customisable leading-edge weather graphics technology, provided by Metra International’s Weatherscape CLIP™

Metra and Al Aan TV worked closely together to produce a bespoke design and feel, relevant to the weather conditions in the Middle East, including sandstorms, fog hollows, dust storms and shamal winds. Metra’s Dubai office also provides a 24 hour weather service, using international weather information and tailoring this to localized weather conditions.

Daniel Mathew
Al Aan TV asked us to design a bespoke weather show, in keeping with the look and feel of their popular channel – this is exactly what was achieved by using Al Aan TV’s fonts and colour palette. The end product is ready to air movie files which we deliver twice daily via ftp

Metra’s Weatherscape CLIP is a fully integrated weather show, which can be customized to customer requirements and delivered to TV stations, providing world-beating weather shows, which are meteorologically correct and visually stimulating.

Nisreen Sadek – Head of News
I like the new weather cast a lot. It flows smoothly, giving us the latest weather updates in different regions of the world clearly, without filling the screen with difficult weather signs, thus making it easier to the viewers. The colors follow our branding and identity and giving a calming and joyful feeling to watch. We chose to lay 2 different types of music on the weather cast, depending on the time it is being aired. There is a fresh quick tempo music used in the morning and early evening time to suit the mood of the viewers and waken them up, and there is a calming music used during afternoon and late night time also to work accordingly. It is a new way to utilize the weather cast factors for the best of the viewers but together - graphics, colors & music – are working well to give us a distinguished forecast that is more Al Aan in combining the factors to the benefit of the viewers.

Many customers throughout the world are using Weatherscape CLIP to produce top-quality bespoke weather shows, boosting ratings and improving programming with minimum production costs.

For more information please contact:

Daniel Mathew, Metra Market Manager
Telephone + 9714 3678 257
www.metra-media.com